TY  - BOOK
AU  - Bootwala,S.
TI  - Marketing Management
SN  - 9789390225200
U1  - 658.8 23rd ed.
PY  - 2020///
CY  - Pune
PB  - Nirali Prakashan
KW  - S. Y. B. Com
KW  - Marketing
KW  - Market surveys
KW  - Internet marketing
KW  - Consumer behavior
KW  - Marketing--Management
ER  -