@book{8469,
	author = {Trout, Jack. and Rivkin, Steve,},
	title = {Differentiate or die :},
	publisher = {John Wiley & Sons,},
	year = {c2008.},
	address = {Hoboken, N.J. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html}
}