Trout, Jack. <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout, with Steve Rivkin. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. Chennai:  Westland,  c2008. 
 - x, 262 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 245-250) and index. 
<br/><br/><label>ISBN: </label>9788189975722 81899757722 
<br/><br/><label>LCCN: </label>2007052393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415  / .T727 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8  / TRO