01590cam a2200349 a 4500 8469 8469 15120892 OSt 20220210112716.0 071221s2008 nju b 001 0 eng 2007052393 9788189975722 81899757722 AEF HF5415 .T727 2008 658.8 22 TRO Trout, Jack. 2112 Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. 2nd ed. Hoboken, N.J. : John Wiley & Sons, c2008. Chennai: Westland, c2008. x, 262 p. ; 24 cm. Includes bibliographical references (p. 245-250) and index. Advertising Brand name products. 2113 Brand name products. 2114 Competition. 2115 Rivkin, Steve, 1947- 2116 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc Book 0 0 ddc 0 0 AEF AEF C33S164 2022-02-10 Gratis 250.00 2 2 658.8 TRO 6601 2025-06-11 2024-12-13 1 250.00 2022-02-10 Book