TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 9788189975722
AV  - HF5415 .T727 2008
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Includes bibliographical references (p. 245-250) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
ER  -