@book{8485,
	author = {Ragas, Matthew W. and Bueno, B. J.},
	title = {The power of cult branding :},
	publisher = {Prima,},
	year = {c2002.},
	address = {Roseville, Calif. :},
	edition = {1st ed.},
	url = {http://www.loc.gov/catdir/bios/random054/2002025818.html}
}