Ragas, Matthew W. <br/><br/>
The power of cult branding :  how 9 magnetic brands turned customers into loyal followers (and yours can, too) / 
Matthew W. Ragas, B.J. Bueno. 
 - 1st ed. 
 - Roseville, Calif. :  Prima,  c2002. 
 - xliv, 178 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761536949 9780761536949 
<br/><br/><label>LCCN: </label>2002025818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / MAT