01285cam a22002894a 4500 8485 8485 OSt 20220215141635.0 020523s2002 caua b 001 0 eng 2002025818 0761536949 9780761536949 AEF 658.8/27 21 MAT Ragas, Matthew W. 2152 The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too) / Matthew W. Ragas, B.J. Bueno. 1st ed. Roseville, Calif. : Prima, c2002. xliv, 178 p. : ill. ; 24 cm. Includes bibliographical references and index. Branding (Marketing) 1763 Bueno, B. J. 2153 Contributor biographical information http://www.loc.gov/catdir/bios/random054/2002025818.html Publisher description http://www.loc.gov/catdir/description/random0415/2002025818.html ddc Book 0 0 ddc 0 0 AEF AEF C33S164 2022-02-15 Gratis 0.00 658.8/27 MAT 6611 2022-02-15 1 753.00 2022-02-15 Book