The power of cult branding how 9 magnetic brands turned customers into loyal followers (and yours can, too) Ragas, Matthew W. creator Bueno, B. J. text bibliography cau Roseville, Calif Prima c2002 2002 1st ed. monographic eng
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xliv, 178 p. : ill. ; 24 cm. Matthew W. Ragas, B.J. Bueno. Includes bibliographical references and index. Branding (Marketing) 658.8/27 MAT 0761536949 9780761536949 2002025818 http://www.loc.gov/catdir/bios/random054/2002025818.html http://www.loc.gov/catdir/description/random0415/2002025818.html http://www.loc.gov/catdir/bios/random054/2002025818.html http://www.loc.gov/catdir/description/random0415/2002025818.html 020523 20220215141635.0