TY  - BOOK
AU  - Ragas,Matthew W.
AU  - Bueno,B.J.
TI  - The power of cult branding: how 9 magnetic brands turned customers into loyal followers (and yours can, too) 
SN  - 0761536949
U1  - 658.8/27 21
PY  - 2002///
CY  - Roseville, Calif.
PB  - Prima
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/random054/2002025818.html
UR  - http://www.loc.gov/catdir/description/random0415/2002025818.html
ER  -