T. Y. B. Com, Sem -V Wazal, M. creator text Pune Thakur Prakashan 2022 1st monographic 254 p.: 21 cm 1 Marketing Environment 1.1 Introduction – Marketing Microenvironment 1.1.1 Company, 1.1.2 Suppliers, 1.1.3 Marketing intermediaries, 1.1.4 Competitors, Customers 1.2.1 Macro Environment – 1.2.2 Demographic environment, 1.2.3 Economic environment, 1.2.4 Natural environment, 1.2.5 Technological environment, 1.2.6 Political environment, 1.2.7 Social environment, 1.2.8 Cultural environmen 2 Business Analysis 2.1 Business Analysis process, 2.2 Analysis Parameters - Industry Size, Segment Size, Category Size, Segment wise contribution, Growth Patterns, 2.3 Growth Drivers, Competition CSF, KPI, BCG matrix, Porter’s 5 force analysis 2.4 Data Analytics – Role of Data Analytics in Business Analysis. Scope, and its importance concerning marketing strategies. 2.4.1 Types of Data Analytics. 2.4.2 Challenges of Business Data Analytics. 3 Marketing Research 3.1 Need of Marketing research, 3.2 marketing research process, 3.3 Consumer Buying Behavior, Marketing environment affecting consumer-buying behaviour 3.4 Big Data Analytics – Concerning Consumer Psychologies 4 Marketing Strategies 4.1 Introduction, 4.2 Product and Pricing Strategies, 4.3 Market Segmentation and Targeting Strategies, 4.4 Distribution Strategies, Communication Strategies. 4.5 Digital Marketing Strategies – Importance, and Challenges. Marketing 380.1 WAZ 9789354801044 20220524120234.0