Mahajan, S. U. <br/><br/>
Leagal aspects in marketing management  T. Y. B. Com, Sem -V 

 - 1st 
 - Pune:  Thakur Prakashan,  2022 
 - 158 p.:  21 cm 
<br/><br/>1<br/><br/>	<br/><br/>Introduction and<br/><br/>Doorstep Selling/Home Delivery<br/><br/>	<br/><br/>1.1 Introduction to Legal Aspects of Marketing<br/><br/>1.2 Importance, Scope and Features<br/><br/>1.3 Door Step Selling/Home Delivery – Rules, Order<br/><br/>Fixation and Cancellation, Applicability of Rules, Terms and Conditions, and Documents Needed for Doorstep Selling/ Home Delivery.<br/><br/>1.4 Tele Sales and Direct Mail Sales Concepts<br/><br/>2<br/><br/>	<br/><br/>Advertising and Pricing<br/><br/>	<br/><br/>2.1 Meaning and Definition, Importance, Types of<br/><br/>Advertising (TV, Radio, Print form Advertising)<br/><br/>2.2 Laws for Broadcasting the Advertisement<br/><br/>2.3 Claims for Misleading Advertisement<br/><br/>2.4 Harms and Offence – Children, Medicine and Health, National and Societal Interest<br/><br/>2.5 Meaning and Importance of Pricing Related Laws<br/><br/>2.6 Laws Related to Price/Payment Consumer Rights Surcharge Payment Regulations<br/><br/>3<br/><br/>	<br/><br/>Online Marketing and CRM<br/><br/>	<br/><br/>3.1 Meaning and Definition of Online Marketing<br/><br/>3.2 Legal Consideration for Data Protection (Data Collected From Potential Customers, Its Usage, Security)<br/><br/>3.3 Cookies – Monitoring and Governing of Cookies, Security and Confidentiality of Client Data While Online Marketing<br/><br/>3.4 Concept of CRM, Terms and Conditions related to CRM<br/><br/>4<br/><br/>	<br/><br/>Project Report<br/><br/>	<br/><br/>Project Preparation on any Topic from the Marketing Syllabus.<br/><br/>Refer the Guidelines for Preparation of Project Report. 
<br/><br/><label>ISBN: </label>9789354801013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>380.1  / MAH