nam a22 7a 4500 8642 8642 20220524122159.0 9789354801013 AEF 22nd ed. 380.1 MAH Mahajan, S. U. 2392 Leagal aspects in marketing management T. Y. B. Com, Sem -V 1st Pune: Thakur Prakashan, 2022 158 p.: 21 cm 1 Introduction and Doorstep Selling/Home Delivery 1.1 Introduction to Legal Aspects of Marketing 1.2 Importance, Scope and Features 1.3 Door Step Selling/Home Delivery – Rules, Order Fixation and Cancellation, Applicability of Rules, Terms and Conditions, and Documents Needed for Doorstep Selling/ Home Delivery. 1.4 Tele Sales and Direct Mail Sales Concepts 2 Advertising and Pricing 2.1 Meaning and Definition, Importance, Types of Advertising (TV, Radio, Print form Advertising) 2.2 Laws for Broadcasting the Advertisement 2.3 Claims for Misleading Advertisement 2.4 Harms and Offence – Children, Medicine and Health, National and Societal Interest 2.5 Meaning and Importance of Pricing Related Laws 2.6 Laws Related to Price/Payment Consumer Rights Surcharge Payment Regulations 3 Online Marketing and CRM 3.1 Meaning and Definition of Online Marketing 3.2 Legal Consideration for Data Protection (Data Collected From Potential Customers, Its Usage, Security) 3.3 Cookies – Monitoring and Governing of Cookies, Security and Confidentiality of Client Data While Online Marketing 3.4 Concept of CRM, Terms and Conditions related to CRM 4 Project Report Project Preparation on any Topic from the Marketing Syllabus. Refer the Guidelines for Preparation of Project Report. Marketing 2344 ddc Book 0 0 ddc 0 0 AEF AEF Cupboard 15 shelf 74 2022-12-03 19 93.75 658 7291 2022-12-03 01 125.00 2022-12-03 Textbooks 0 0 ddc 0 0 AEF AEF Cupboard 15 shelf 74 2022-12-03 19 93.75 658 7294 2022-12-03 04 125.00 2022-12-03 Textbooks 0 0 ddc 0 0 AEF AEF Cupboard 15 shelf 74 2022-12-03 19 93.75 1 658 7292 2026-05-15 2026-04-10 2026-04-10 02 125.00 2022-12-03 Textbooks 0 0 ddc 0 0 AEF AEF Cupboard 15 shelf 74 2022-12-03 19 93.75 658 7295 2022-12-03 05 125.00 2022-12-03 Textbooks 0 0 ddc 0 0 AEF AEF Cupboard 15 shelf 74 2022-12-03 19 93.75 658 7293 2022-12-03 03 125.00 2022-12-03 Textbooks