02542nam a22002417a 4500999001500000005001700015020001800032040000800050082002500058100002500083245006500108250000800173260003500181300001900216505133400235650002001569942001401589952013401603952013401737952016101871952013402032952013402166  c8642d864220220524122159.0  a9789354801013  cAEF  222nd ed.a380.1bMAH  aMahajan, S. U.92392  aLeagal aspects in marketing managementbT. Y. B. Com, Sem -V  a1st  aPune:bThakur Prakashan,c2022  a158 p.:c21 cm  a1

	

Introduction and

Doorstep Selling/Home Delivery

	

1.1 Introduction to Legal Aspects of Marketing

1.2 Importance, Scope and Features

1.3 Door Step Selling/Home Delivery – Rules, Order

Fixation and Cancellation, Applicability of Rules, Terms and Conditions, and Documents Needed for Doorstep Selling/ Home Delivery.

1.4 Tele Sales and Direct Mail Sales Concepts

2

	

Advertising and Pricing

	

2.1 Meaning and Definition, Importance, Types of

Advertising (TV, Radio, Print form Advertising)

2.2 Laws for Broadcasting the Advertisement

2.3 Claims for Misleading Advertisement

2.4 Harms and Offence – Children, Medicine and Health, National and Societal Interest

2.5 Meaning and Importance of Pricing Related Laws

2.6 Laws Related to Price/Payment Consumer Rights Surcharge Payment Regulations

3

	

Online Marketing and CRM

	

3.1 Meaning and Definition of Online Marketing

3.2 Legal Consideration for Data Protection (Data Collected From Potential Customers, Its Usage, Security)

3.3 Cookies – Monitoring and Governing of Cookies, Security and Confidentiality of Client Data While Online Marketing

3.4 Concept of CRM, Terms and Conditions related to CRM

4

	

Project Report

	

Project Preparation on any Topic from the Marketing Syllabus.

Refer the Guidelines for Preparation of Project Report. 0aMarketing92344  2ddccBook  00102ddc4070aAEFbAEFcCupboard 15 shelf 74d2022-12-03e19g93.75o658 p7291r2022-12-03t01v125.00w2022-12-03yTextbooks  00102ddc4070aAEFbAEFcCupboard 15 shelf 74d2022-12-03e19g93.75o658 p7294r2022-12-03t04v125.00w2022-12-03yTextbooks  00102ddc4070aAEFbAEFcCupboard 15 shelf 74d2022-12-03e19g93.75l1o658 p7292q2026-05-15r2026-04-10s2026-04-10t02v125.00w2022-12-03yTextbooks  00102ddc4070aAEFbAEFcCupboard 15 shelf 74d2022-12-03e19g93.75o658 p7295r2022-12-03t05v125.00w2022-12-03yTextbooks  00102ddc4070aAEFbAEFcCupboard 15 shelf 74d2022-12-03e19g93.75o658 p7293r2022-12-03t03v125.00w2022-12-03yTextbooks