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  <titleInfo>
    <title>Start with why</title>
    <subTitle>how great leaders inspire everyone to take action</subTitle>
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  <name type="personal">
    <namePart>Sinek, Simon.</namePart>
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    <place>
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    <publisher>Portfolio</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>x, 246 p. : ill. ; 22 cm.</extent>
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  <tableOfContents>Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.</tableOfContents>
  <note type="statement of responsibility">Simon Sinek.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Leadership</topic>
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  <classification authority="lcc">HD57.7 .S549 2009</classification>
  <classification authority="ddc" edition="22">658.4/092 SIN</classification>
  <identifier type="isbn">9781591842804</identifier>
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