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21. BOOKS
Consumer behaviour and sales management by Bootwala, S. Publication: Pune: Nirali Prakashan, 2020 . 98 p.: Date: 2020 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 (10),

22.
Cases in marketing management+project Marketing specialization, T.Y.B.B.A., Sem-VI by Bootwala, S. Publication: Pune: Nirali Prakahan, 2022 . 130 p.: 21 cm Date: 2022 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 Cupboard 16 shelf 79 [338 BOO] (10),

23.
Advertising and promotion managment (Marketing management)(Major mendetory-9) BBA Semister-IV, NEP Syllabus by Bootwala, S. Publication: Pune: Nirali Prakashan, 2026 . 98 p.: 21 cm Date: 2026 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 (5),

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