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Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E.
Publication:
Upper Saddle River, N.J. :
Prentice Hall,
2010
. xxi, 454 p. :
28 cm.
Date:
2010
Availability:
Items available:
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
C37S181
[659.1 CLO]
(2),
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2.
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3.
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4.
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Advertising management /
by Batra, Rajeev.
Publication:
Upper Saddle River, N.J. :
Prentice Hall,
1996
. xiii, 754 p. :
, Aaker's name appears first on 4th ed.
25 cm.
Date:
1996
Availability:
Items available:
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
[659.1 BAT]
(1),
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5.
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Advertising management:
by Mohan, Mahendra.
Publication:
New Delhi,
McGraw Hill Higher Education,
1989
. 629 p.
24 cm.
Date:
1989
Availability:
Items available:
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Cupboard 36 shelf 180
[659.1 MOH]
(1),
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6.
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