Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxi, 454 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9788131709962
Communication in marketing.
Advertising.
HF5415.123 / .C58 2010
659.1 / CLO
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxi, 454 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9788131709962
Communication in marketing.
Advertising.
HF5415.123 / .C58 2010
659.1 / CLO