Library of Arihant College of Arts, Commerce and Science, Pune Camp, Pune-01 catalog

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	1.		0070601593 Principles of advertising & IMC / by Duncan, Tom Publication: Chicago, IL : McGraw-Hill/Irwin, 2005 . xxvii, 774 p. : , Revision of: IMC / Tom Duncan. 1st ed. 2002. 29 cm. Date: 2005 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 C37S181 [658.8/27 DUN] (2), Place hold Log in to add tags Add to cart (remove)
	2.		0761536949 The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too) / by Ragas, Matthew W. Publication: Roseville, Calif. : Prima, 2002 . xliv, 178 p. : 24 cm. Date: 2002 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 Cupboard 33 Shelf 164 [658.8/27 MAT] (1), Place hold Log in to add tags Add to cart (remove)

Library of Arihant College of Arts, Commerce and Science, Pune Camp, Pune-01