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1.
Strategic brand management : building, measuring, and managing brand equity / by Keller, Kevin Lane, Publication: Boston : Pearson, 2020 . xxx, 642 p. : 29 cm. Date: 2020 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 (1),

2. BOOKS
Marketing management / by Kotler, Philip. Publication: Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 733 [45] p. : 28 cm. Date: 2006 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 [658.8 KOT] (5), AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 General Stacks [658.8 KOT] (7),

3. BOOKS
Marketing management / by Kotler, Philip. Publication: Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 733 [45] p. : 28 cm. Date: 2006 Availability: No items available:

4. BOOKS
Marketing management / by Kotler, Philip. Publication: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . 1 v. (various pagings) : 29 cm. Date: 2009 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 [658.8 KOT] (2),

5.
Marketing management / by Kotler, Philip. Publication: Upper Saddle River, NJ : Pearson Prentice Hall, 1999 . xxxix, 733 [45] p. : 28 cm. Date: 1999 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 [658.8 KOT] (2),

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