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1. BOOKS
Systems analysis and design methods / by Whitten, Jeffrey L. Publication: Boston : McGraw-Hill/Irwin, 2007 . xv, 747 p. : 29 cm. Date: 2007 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 General Stacks [004.2/1 BAL] (1),

2. BOOKS
Principles of advertising & IMC / by Duncan, Tom Publication: Chicago, IL : McGraw-Hill/Irwin, 2005 . xxvii, 774 p. : , Revision of: IMC / Tom Duncan. 1st ed. 2002. 29 cm. Date: 2005 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 C37S181 [658.8/27 DUN] (2),

3. BOOKS
Organizational behavior / by Luthans, Fred. Publication: Boston : McGraw-Hill/Irwin, 2008 . xvi, 592 p. : , Includes bibliographical references (p. 478-557) and index. 26 cm. Date: 2008 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 Cupbourd 19 Shelf 91 [658.4 LUT] (5),

4.
Basic business communication : skills for empowering the internet generation / by Lesikar, Raymond Vincent. Publication: Boston : McGraw-Hill/Irwin, 2005 . xxx, 606 p. : 28 cm. Date: 2005 Availability: Items available: AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 [651.7/4 RAY] (3),

5. BOOKS
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 p. : 29 cm. Date: 2007 Availability: Items available: (), AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 C37S181 [659.1 BEC] (3),

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